


The popularity of Web3 GameFi cannot be further ignored by the gaming industry. Popular Web2 brands are ready to explore blockchain game technology.
Big Web2 Brands Eye Web3 GameFi, Some Warily
Blockchain gaming took off in 2021 with the rise of Axie Infinity and traditional gaming brands took notice. Since then, the growing Web3 GameFi space has drawn mixed reactions from major players in the traditional gaming industry.
Some game studios want to adhere to the status quo of the gaming ecosystem. Mojang Studios, creators of Minecraft, placed a ban on any Non-Fungible Token (NFT) integration in their games. Steam, the gaming platform developed by Valve with multiple big gaming titles, took off all blockchain-related games from their platform.
These moves prompted gaming studios currently building blockchain-based projects to rethink their Web3 strategy completely.
Steam's point of view is that items have value and they don't allow items that can have real-world value on their platform. While I respect their choice, I fundamentally believe that NFTs and blockchain games are the future. It's why I started this journey with all of you.
— Age of Rust (@AgeofRust) October 14, 2021
3/4
Not all gaming brands share the same critical sentiment as Mojang Studios and Steam. Some eSports teams, game publishers, and even popular gaming hardware brands have embraced blockchain game technology - or are at least watching with interest on how GameFi in Web3 will play out in the future.
Hardware Components

Corsair is know for PC components that cater to gamers. They provide quality keyboards, cases, headsets, and everything else that gamers need for a convenient playing experience. The brand has a partnership with Elemon, a PlayAndEarn protocol on BNB Chain. Corsair will have a dedicated land area in the Elemon Metaverse, and even launched game modes that give off Corsair items as prizes.
Gaming Platforms
Epic Games Store is often seen as a competitor to Steam. When the latter announced their position against blockchain gaming, Epic’s CEO made sure the world knew they had a different stance on GameFi.
Epic Games Store will welcome games that make use of blockchain tech provided they follow the relevant laws, disclose their terms, and are age-rated by an appropriate group. Though Epic's not using crypto in our games, we welcome innovation in the areas of technology and finance. https://t.co/6W7hb8zJBw
— Tim Sweeney (@TimSweeneyEpic) October 15, 2021
Epic games has a partnership with Blankos Block Party, an open-world multiplayer NFT game which recently launched on the Epic games store. Epic also showed interest in one of Gala games’ projects. Grit, which is currently in development, will also be featured in the Epic games store.
ESports Teams
Competition is what makes games exciting and eSports teams bring that competitive fire to gaming ecosystems. ESports teams like Fnatic, Navi, Team Liquid, and others are household names in the Web2 gaming scene, and now these brands have also partnered with Web3 game Guild of Guardians.
Each team becomes playable characters within Guild of Guardian’s ecosystem.

Talent Agencies Move Into Web3
Influencers, content creators, and streamers play a key role in the gaming ecosystem as well. With the growing presence of blockchain games, talent management agencies are looking to take advantage of the growing Web3 market.

Tier One, one of Asia’s premier Esports entertainment and talent management organizations, is looking to do just that as they venture into the world of Web3.
“The main value we think we will bring in Web3 is our ability to generate and bring traffic through viewership and customer conversion,” Adam Vinluan, Tier One VP of Crypto, told BSCNews. “We want to be able to provide the marketing machinery that we have in Web 2 to bring traffic to the existing and upcoming projects in the Web3 space.”
Game Publishers Also Look at GameFi
Though blockchain gaming disrupts the business model of traditional game publishers, many don’t want to be left behind as the Web3 GameFi trend continues gaining momentum.
Bandai Namco, creators of game titles like Dragon Ball, Monster Rancher, and Digimon, announced it will build its own metaverse with a budget of $130 million. Square Enix, creators of the Final Fantasy and Kingdom Hearts franchisesc released and sold out its NFT trading cards in Japan last year. Two other gaming giants, Ubisoft and Electronic Arts, are exploring blockchain technology as well.
This is a paid press release, BSC.News does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products, or other materials on this page. The project team has purchased this advertisement article for $1500. Readers should do their own research before taking any actions related to the company. BSC.News is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods, or services mentioned in the press release.
This is a paid press release, BSC.News does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products, or other materials on this page. The project team has purchased this advertisement article for $2500. Readers should do their own research before taking any actions related to the company. BSC.News is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods, or services mentioned in the press release.
If you need tools and strategies regarding safety and crypto education, be sure to check out the Tutorials, cryptonomics explainers, and Trading Tool Kits from BSC News.
Want the latest DeFi secrets delivered directly to your inbox every week from a leading industry expert? Instantly learn about strategies that could have you earning APYs of up to 69,000% with DeFi Maximizer. Sign up today and enjoy a 25% discount off of your first month!
Looking for a job in crypto? Check out the CryptoJobsNow listings!
Related News


Digital Asset Infrastructure Provider Taurus Partners with Polygon: Revolutionizing Decentralized Finance?

This partnership aims to enhance Taurus' capabilities by incorporating staking and decentralized finance (DeFi) support into its offerings.
Taurus Embrace Polygon Blockchain
Taurus, a leading provider of digital asset infrastructure backed by Credit Suisse and Deutsche Bank, has partnered with Polygon to provide staking and decentralized finance (DeFi) support to its capabilities.
Enabling banks and brands to issue and custody any tokenized asset using @0xpolygon@taurus_hq, the European digital asset infrastructure leader is now fully integrated and automated #onPolygon 😎
— Polygon (Labs) (@0xPolygonLabs) June 2, 2023
More: https://t.co/U2tT0azjkG pic.twitter.com/urFCzXN8eg
Taurus offers a range of services, including custody, tokenization, and trading of digital assets. Taurus recently secured $65 million in funding through a round led by Credit Suisse and Deutsche Bank in February, highlighting the growing interest from traditional financial institutions in blockchain technology and tokenization.
Tokenization, the process of representing an asset as tradable units in a digital format, is increasingly drawing the attention of mainstream financial institutions.
Taurus emphasized that most Tier 1 financial institutions are entering the tokenization space and seeking a blockchain-agnostic and token-agnostic infrastructure. Additionally, Bank of America published a report last April stating that the tokenized gold market had surpassed $1 billion the previous month.
Polygon aims to evolve into an "internet of blockchains," connecting various Ethereum-compatible networks while continuing to enhance transaction efficiency and speed.
As blockchain technology adoption accelerates, collaborations between established major institutions and Polygon continues. In addition to the recent collaboration Polygon has also partnered with Franklin Templeton, Google Cloud, and Deutsche Telekom in recent months.
Polygon ($MATIC) is trading at $0.9, up 0.4% in 24 hours, according to CoinMarketCap.
What is Polygon:
Polygon is a “sidechain” scaling solution that runs alongside the Ethereum blockchain — allowing for speedy transactions and low fees. MATIC is the network’s native cryptocurrency, which is used for fees, staking, and more. The effectiveness of Polygon as an alternative to Ethereum has seen existing projects such as Aave and Curve adopting its chain.
For more about Polygon:
This is a paid press release, BSC.News does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products, or other materials on this page. The project team has purchased this advertisement article for $1500. Readers should do their own research before taking any actions related to the company. BSC.News is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods, or services mentioned in the press release.
This is a paid press release, BSC.News does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products, or other materials on this page. The project team has purchased this advertisement article for $2500. Readers should do their own research before taking any actions related to the company. BSC.News is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods, or services mentioned in the press release.
Follow us on Twitter and Instagram!
If you need tools and strategies regarding safety and crypto education, be sure to check out the Tutorials, cryptonomics explainers, and Trading Tool Kits from BSC News.
Looking for a job in crypto? Check out the CryptoJobsNow listings!
Author

Swap Now

Sign up Now
Coming Soon

Bet Crypto

Claim Bonus
Coming Soon

Sign Up Now

Earn Now

What is this?

Play Now

Sign Up Now
Coming Soon
Editors Choice
Other Currencies
- nameLTBuyLitecoin
Sponsored
Buy Crypto with Fees as low as 0%
Buy Crypto with a bank transfer, credit or debit card, P2P exchange, and more. Not investment advice. All trading risk. Terms apply.
£0£0+0% - nameLTBuyEOS
Sponsored
Buy Crypto with Fees as low as 0%
Buy Crypto with a bank transfer, credit or debit card, P2P exchange, and more. Not investment advice. All trading risk. Terms apply.
£0£0+0% - nameLTBuyMonero
Sponsored
Buy Crypto with Fees as low as 0%
Buy Crypto with a bank transfer, credit or debit card, P2P exchange, and more. Not investment advice. All trading risk. Terms apply.
£0£0+0% - nameLTBuyBitcoin Cash
Sponsored
Buy Crypto with Fees as low as 0%
Buy Crypto with a bank transfer, credit or debit card, P2P exchange, and more. Not investment advice. All trading risk. Terms apply.
£0£0+0%