

Electronic Giant LG Plans to Broaden NFT Access Through its Newly Launched NFT Platform



LG ArtLab will introduce NFTs to users living rooms through LG Smart TVs
A Significant Step for Korean NFT Adoption?
South Korean Electronics Giant, LG has unveiled a new Non-Fungible Token (NFT) platform, LG ArtLab. The LG ArtLab will integrate an NFT marketplace right into your living room! It will be a convenient one-stop solution for discovering, buying, and selling NFTs on LG Smart TVs.
Unlike other complex blockchain-based NFT Marketplaces that might not be easy for everyday users to interact with, LG Smart TVs are seen as the perfect medium for displaying NFT collections to mass audiences via the LG Art-Lab platform.
The LG Art Lab runs on LG Smart TVs using the web OS 5.0 or later versions and is presently available in the U.S. Users can purchase NFTs by simply scanning a QR code to connect their wallets. The home space can truly become a Digital Art Gallery using LG Smart TVs.
“While many people have heard of NFTs and would like to participate in the growing ecosystem, it can be overly complex and difficult to get started,” Chris Jo, Senior Vice President (SVP) at LG Electronics told Kate Park of TechCrunch. “LG Art Lab is designed to allow millions of users in the U.S. to easily access and display NFTs, without having to interact with code or directly with a blockchain themselves.”

The company also announced that its NFT platform and the cryptocurrency wallet Wallypto will be supported by the Hedera Network- nixing Ethereum in the process. The Hedera blockchain will enable users to trade NFTs with minimal transaction fees and charges, bringing a transformation experience to their living rooms.
Prior to this announcement, LG had been making significant moves in the Web3 space, when it first launched the LG-Pay digital wallet in 2019. The company also set its sights on NFT development with a January 2022 press release, which projected the arrival of the LG ArtLab innovation.
Nevertheless, LG is still poised to face stiff competition from other consumer electronics companies. Rival Samsung also integrated NFT support into its Smart TVs earlier in 2022 through the Samsung Gaming Hub. Samsung’s NFT platforms are supported by Nifty Gateway.
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This is a paid press release, BSC.News does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products, or other materials on this page. The project team has purchased this advertisement article for $2500. Readers should do their own research before taking any actions related to the company. BSC.News is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods, or services mentioned in the press release.
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Related News


Digital Asset Infrastructure Provider Taurus Partners with Polygon: Revolutionizing Decentralized Finance?

This partnership aims to enhance Taurus' capabilities by incorporating staking and decentralized finance (DeFi) support into its offerings.
Taurus Embrace Polygon Blockchain
Taurus, a leading provider of digital asset infrastructure backed by Credit Suisse and Deutsche Bank, has partnered with Polygon to provide staking and decentralized finance (DeFi) support to its capabilities.
Enabling banks and brands to issue and custody any tokenized asset using @0xpolygon@taurus_hq, the European digital asset infrastructure leader is now fully integrated and automated #onPolygon 😎
— Polygon (Labs) (@0xPolygonLabs) June 2, 2023
More: https://t.co/U2tT0azjkG pic.twitter.com/urFCzXN8eg
Taurus offers a range of services, including custody, tokenization, and trading of digital assets. Taurus recently secured $65 million in funding through a round led by Credit Suisse and Deutsche Bank in February, highlighting the growing interest from traditional financial institutions in blockchain technology and tokenization.
Tokenization, the process of representing an asset as tradable units in a digital format, is increasingly drawing the attention of mainstream financial institutions.
Taurus emphasized that most Tier 1 financial institutions are entering the tokenization space and seeking a blockchain-agnostic and token-agnostic infrastructure. Additionally, Bank of America published a report last April stating that the tokenized gold market had surpassed $1 billion the previous month.
Polygon aims to evolve into an "internet of blockchains," connecting various Ethereum-compatible networks while continuing to enhance transaction efficiency and speed.
As blockchain technology adoption accelerates, collaborations between established major institutions and Polygon continues. In addition to the recent collaboration Polygon has also partnered with Franklin Templeton, Google Cloud, and Deutsche Telekom in recent months.
Polygon ($MATIC) is trading at $0.9, up 0.4% in 24 hours, according to CoinMarketCap.
What is Polygon:
Polygon is a “sidechain” scaling solution that runs alongside the Ethereum blockchain — allowing for speedy transactions and low fees. MATIC is the network’s native cryptocurrency, which is used for fees, staking, and more. The effectiveness of Polygon as an alternative to Ethereum has seen existing projects such as Aave and Curve adopting its chain.
For more about Polygon:
This is a paid press release, BSC.News does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products, or other materials on this page. The project team has purchased this advertisement article for $1500. Readers should do their own research before taking any actions related to the company. BSC.News is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods, or services mentioned in the press release.
This is a paid press release, BSC.News does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products, or other materials on this page. The project team has purchased this advertisement article for $2500. Readers should do their own research before taking any actions related to the company. BSC.News is not responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods, or services mentioned in the press release.
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