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Binance and Netmarble F&C Confirm Strategic Partnership

In a push to the PlayToEarn and NFT ecosystem on BSC, the two companies will work together to achieve long-term goals.

First NFT Presale Revealed

Binance has increased its stake in the blockchain gaming domain with a new collaboration with veteran game developers.

The blockchain ecosystem and digital asset exchange announced on February 10 that it has signed a Memorandum of Understanding (MoU) to enter a strategic partnership with Netmarble F&C, a subsidiary of NetMarble Corporation, South Korea’s largest mobile gaming company. This MoU was drafted in order to build a global PlayToEarn (P2E) ecosystem and NFT offerings. The two teams aim to develop and contribute to the Binance Smart Chain (BSC) infrastructure using the BSC Application Side Chain (BAS).

“Netmarble has such an innovative background in the gaming industry, and it will be a privilege to work together. Through the partnership, we hope to support Netmarble in building a sustainable and disruptive GameFi ecosystem which extends beyond the gaming entertainment industry,” commented Helen Hai, Global Head of Binance NFT, in the official Binance blog about the partnership.
Source | Binance Blog

Netmarble will develop GameFi projects on a dedicated private BSC GameFi sidechain. In a first step for the partnership, it has been revealed that there will be an NFT presale for Golden Bros on Binance’s NFT marketplace. Golden Bros is Netmarble F&C’s latest casual shooting game. 

“We are glad to begin our extensive partnership with Binance to pursue the same goal - bringing blockchain entertainment to the mainstream and realizing borderless joy and fun - together,” stated Seo woo-won, CEO of Netmarble F&C, and the Head of Metaverse Entertainment.

Furthermore, the two companies are currently discussing multiple opportunities. First, to launch an Initial Game Offering (IGO) on Binance NFT marketplace, then launch sales of Netmarble game NFT on Binance NFT marketplace, and finally plug Netmarble into Binance’s crypto ecosystem to support the development of crypto use cases in various GameFi projects, amongst other things. Netmarble plans to launch its first blockchain game on the BSC in March this year.


What is Netmarble?

Netmarble is a South-Korea based mobile game developing and publishing company that was founded in March 2000. The company has created several popular games like Lineage 2: Revolution, The Seven Deadly Sins: Grand Cross, Blade & Soul Revolution, and MARVEL Future Fight. In the year 2019, a mobile app market analysis site revealed that Netmarble’s game sales were 6th in the Apple App Store & Google Play Store, following gaming giants like Tencent, NetEase, Activision Blizzard, Supercell, and Bandai Namco.

Find more about the Netmarble here:

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