Nifty Gateway Partners With Eminem to Release his First NFT

Nifty Gateway, a digital-asset marketplace, is releasing an NFT series in a partnership with rapper Eminem. These limited-edition NFTs will contain original beats by Eminem, becoming initially available at ShadyCon on April 25th.

Ifeanyi Egede
April 27, 2021
Blockchain News

Nifty Gateway Set for the Release of Eminem's NFT series


Eminem collaborated with Gemini-owned Nifty Gateway to release his first NFT series on April 25th, 2021. Eminem's interest in NFT and his release of NFT sets could be connected to a skit on Saturday Night Live (SNL) during which one of SNL's members explained NFTs using the rapper's "Without Me" song. The rapper even appreciated the skit by retweeting the video's tweet and adding a thinking emoji, indicating his interest in the digital landscape. Eminem's NFT series consists of three high-quality cartoon-ized images, each of which displays an original beat created by the rap legend. 50 copies of the first two NFTs, titled "still D.G.A.F." and "tools of the trade" will be released with each costing $5,000. Early buyers will receive physical prints and a pair of Carhartt Jordan 4 sneakers which the rapper will number/autograph. There will only be one edition of the third NFT and it will be auctioned to the highest bidder.

The Shadycon event allowed fans, NFT enthusiasts, and collectors a chance at owning a piece from Eminem's premier NFT drop. Several other musical artists are joining in on the NFT craze, including Grimes, Snoop Dogg, Lil Pump, A$AP Rocky, Kings of Leon, and Boy George. 

What is Nifty Gateway?


Nifty was founded by Duncan and Griffin Cock Foster in 2018 and was acquired in November 2019 by Gemini. Nifty Gateway is a market platform that allows artists to buy, sell, and store digital art/collectibles in the form of NFTs. Earnings from these sales are processed using the Gemini exchange. NFTs for Reuben Wu, San Holo, and Den Akker are scheduled to be released, while there is an announcement on the scheduled release of other NFTs with media-creating collaborators.

Who is Eminem?

Born Marshall Mathers, Eminem is an American rapper, songwriter, and record producer. Eminem's "Without Me", which was played by the SNL team, was released in 2002. The inspiration for Eminem's NFT series came from his childhood experience as a trading card collector, comic books, and some old toys he owned as a child. The development of these NFTs could be considered a convergence of blockchain technology, creative enthusiasm, and pandemic boredom. Due to the notoriety of the rapper, the value of these assets is tremendous.

Final Thoughts and the Future

Nifty Gateway remains committed to the goal of dropping one new NFT per three weeks, up until over one billion NFTs are owned by users. Musical artists or other creators looking to store or sell their digital collectibles will be able to use Nifty in order to make these transactions. Eminem's NFT sale will no doubt be a catalyst for future creators to use Nifty Gateway for digital asset management, simply due to the high-profile nature of the rapper.

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Ifeanyi Egede

Ifeanyi Egede is an experienced and versatile crypto writer and researcher on fintech, the blockchain and emerging technologies. He has several published works online and in the print media. He loves reading, research, traveling, meeting people and football. When he is not writing, he spends time with his lovely wife and kids