Binance Smart Chain NFT Artist Spotlight: Irene Cerezo

Featured Spanish NFT artist Irene Cerezo talks of transitioning to art on the blockchain and her hopes for female writers in the space.

By
Kyle Heise
on
November 22, 2021
Category:
BSC News

NFT Artistry

Here at BSC News, we are looking to highlight NFT artists across Binance Smart Chain (BSC) and prove that all the NFT action is not just on Ethereum and Solana. Many different NFT marketplaces have begun to proliferate and grow across BSC, like Binance NFT, BakerySwap, 

This week we are highlighting Irene Cerezo. Cerezo is a Motion Graphics and Visual designer turned NFT artist from Madrid, Spain. Her work has been featured in a variety of special collections on BakerySwap and Her work follows a playful feel but is not afraid to show deep emotion and darker elements. 

Source: Yayoi Kusama

What is your artistic background? 

I have always liked art and have been in environments related to it. I did a university degree in design, where I learned everything from costume design to product design or web applications.

On the other hand, I am always researching new areas of artistic expression. That is why I have taken many different courses such as professional makeup and FX Make-up or web page design.

My passion has always been photography and advertising. I hesitated between doing a master's degree in fashion photography or motion graphics. But in the end, I went for motion graphics. I prefer to leave my passion for photography as a passion and make motion graphics my life's work.


Where do you draw your inspiration? 

Since I was little, I have always kept a box filled with images of artists or designers that I liked, brochures, or objects that caught my attention, among others. I still have that box, and it grows day by day. 

Although now I also have a folder with references on my computer, with subfolders like: art, architecture, design, 3D, advertising, photography, typography, movies, makeup, illustration, graffiti, food, costume, and many more of everything you can imagine.


How long have you been working and interacting with blockchain and crypto? 

I started in February 2021 thanks to Bakery Swap and their “3D Exclusive Event.” Actually, when I made the artwork, I didn't know that it was going to be an NFT, and I didn't even know what NFTs and Crypto were. 

Source: Cerezo’s featured work in BakerySwap 3D Halloween Collection 

How is being an NFT artist different from another freelance field?

I think you have more freedom, and it makes things easier for you when it comes to reaching the whole world with your art. I think NFTs are creating a much more globalized world where we can work with people on the other side of the globe.


What are some of the positives to being an NFT artist?

NFTs offer people from all over the world, of any social class, race ... the possibility to share their art and make a living from it. In the world of NFTs, there is no discrimination. 

In fact, we often buy and sell NFTs from people we don't know. On the other hand, one of the things I like the most about this world is that it allows me to meet many wonderful people and great artists. That stimulates me as a person and an artist.


What are the biggest challenges for an NFT artist?

The biggest challenge is to make your work known. Not only do you have to be an artist, but also be on social media, doing marketing, and a thousand other things that have nothing to do with art itself. 

I don't have the money to hire someone to take care of all this, and it is quite frustrating because you won't sell much without that.

I spend more time on social media and promoting my work than creating it. This wears you down and makes you have little strength when it comes to making your art.

Source | Kitty Donut, a part of a collection

How do you like working on BakerySwap and Binance Smart Chain? Any positives or negatives?

What I liked the most from the beginning was how attentive the people who work at Bakery are. They helped me a lot in my first steps in the world of NFTs. In fact, thanks to them, I am here now. 

Moreover, what I like the most about Bakery is that they always do special events where featured artists can have a little more visibility. For me, it is very fun to participate in them, even if I don't sell anything.

On the other hand, I like not having to pay exorbitant amounts to upload and sell my NFTs. I also feel good knowing that it is less harmful to the environment than other platforms.

Source

How is your workflow as an artist? Are you a night owl? Do you have a routine? 

I am not at all a night owl. I hate working nights. I prefer to get up very early in the morning before staying up very late working.

During my week I do many things. I work as a visual designer, I work out and study languages. I dedicate time to my art; I am with my family, my friends, and my dog ​. 

Through all this, you have to know how to organize yourself and, above all, take into account the things that really matter in life.

Regarding my work routine, the first thing I do before starting any project is to think about the concept. We could say that there is 70% of thinking and 30% of execution. That 70% includes thinking about the concept, researching, learning, and looking for references.


Anything else you wish to share? 

I would like to comment on two things for all those artists reading this.

Firstly, the talent in the NFTs is not valued often, and other aspects have nothing to do with art make pieces or collections popular. So don't be frustrated if you can't sell your art—that doesn't mean it's not good.

Finally, in art history, women have always been hidden. In fact, they have always taught us more male than female artists in schools. We cannot allow ourselves to be omitted from history again. 

So, women! Now, we have the opportunity to raise our art in the world of NFTs and write the art history of the future.

Stay tuned for more artist highlights on the horizon. We’re thankful for artists like Irene and many others across the space, who are pushing the boundaries in this new space—hopefully to the benefit of myriad artists in the future.

Where to find Irene’s work:

BakerySwap Gallery | Twitter | Portfolio | Lynkfire |

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Kyle Heise

Born and raised in the East Bay of California. He has studied and worked on three continents and lived in eight countries. Kyle resides in San Francisco. He holds bags mostly in Ethererum, Cake, and BSC GameFi projects.

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